Thursday, November 22, 2012

Search Engine Optimization

Basic SEO is how search engines such as Google, Bing and Yahoo! create the list of sites that you see when someone types a words or phrase into the search bar. Although SEO helps to increase the traffic to one's site, SEO can be a temporary or a permanent activity. 

search engine optimization

Sometimes it is enough to do some standard SEO in order to get higher page rank in search engines – let’s take an example if you are using infrequent keywords, then you do not have a much to do in order to get decent page rank. But in most cases, if you really want on top, you need to pay special attention to SEO and devote significant amounts of time and effort to it.

Search engines are very hard to understand. They include extremely detailed processes and methodologies, and are constantly updated all the time. Nobody can know the method how search engine works to retrieve the search result. All search engines follow basic process when conducting search processes, but as they are using different methods it shows different result. When user types a keyword or query into a search engine search engine do following tasks.
  1. Search engine software quickly sorts through literally millions of pages in its database to find matches tothis query.
  2. The search engine's results are ranked in order of relevancy.
search engine optimization

More precisely we can say that when any request comes from the user, the search engine processes it. It  compares the search string with the indexed pages in the database. Since normally there are lots of page contains the search string, the search engine now starts calculating the relevancy of search string in each of the page retrieved. There are various algorithms to calculate relevancy. Each algorithms give different weight to factors like keyword density, links, or metatags. That is why different search engines not show the same result page for the same search string. There are lots of techniques and points to remember for getting top positions in major search engines, out of so many here we have listed some of them.
  1. Place keywords in the tag of a title.
  2. Anchor the text in links.
  3. Maintaining the quality of inbound and outbound links
  4. Making sure that the first paragraph of any article is filled with top keywords.
There are also several other tips for getting better SEO but above mention tips are working fine to get good SEO. Some other factors that are affecting SEO are listed below.
  • Title Tag
  • Meta Tags
Search engines take almost 90% of all web traffic. Most of the search queries retrieve thousand and millions of results to choose from. So if your web site comes after first page on search engines for keywords relevant to your website, then you may miss out a large number of visitors because many visitors doesn’t go for the second page. So if you want to increase your website ranking in most of the popular search engine you have to use a combination of correct keywords, inbound linkage, effective content and last but not the least the META tags.

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